SOCIAL MEDIA AUDIENCE BUILDING & ENGAGEMENT
This course has been built for small to medium size business operators and executives who have already setup and optimized their social media platforms. Either you’ve completed our course “Social Media & Small Business” or you got your platforms setup and optimized on your own. Either way that’s fine but .. if you haven’t setup and optimized your platforms then stop now, go get that work done and then come back and take this course.
Unless your platforms are setup and optimized you’re wasting your time and money attempting to build and engage with an audience.
If your platforms are all setup then you’re ready to start building and engaging with your audience. This course is for you!
Take full advantage of the expertise of a seasoned business executive in his fourth startup that’s been through the experience and deep dive of figuring out what social media is and how it can be effectively and efficiently used in business.
It’s more than being an expert in social media and techniques and tactics for building a relevant audience. Take advantage of Ian’s unique personal skill-set as a combined expert in business and social media!
- Before starting this course you must complete the required prerequisite course: 6. Setup & Optimization of Social Media Platforms
Digitol Training – Paid
Audience Building Strategies
This is not a work-from-home “build-my-numbers” strategy. Learn how to leverage your personal relationships in your local market and build a relevant audience.
LinkedIn Company Followers
Learn the importance of what companies to follow and how to develop followers of your company.
Learn about LinkedIn Pulse as a content publishing platform and its value for building audience engagement.
Building followers of your company page and engaging with your expanding audience.
The importance of Google+
Why it’s important for you to develop a first class presence with your Google+ Company Page
Paid Content Promotion
Paid Content Promotion
Learn about tactics and best practices. Where to go, where not to go, budgeting and expected results.
LinkedIn Social Index
Learn about the LinkedIn Social Selling Dashboard and using the index to measure your progress and success.
What’s been accomplished
Congratulations – you’ve almost completed this challenging course. You know more about social media, audience building and engagement than 99% of your competition.