WHY AN INTEGRATED INFORMATION TECHNOLOGY PLATFORM IS ESSENTIAL FOR A SUCCESSFUL CONVERSION FROM ANALOG TO DIGITAL
Big business has invested billions over the last 20 years building integrated information technology platforms using world-class enterprise resource planning (ERP) systems such as SAP, Oracle, etc.
In my opinion, and as someone who has implemented four ERP systems over a similar period, there is immense value that can be extracted from an intelligently used IT platform. However, until fairly recently the financial resources required to implement an ERP system were the exclusive realm of big business. Furthermore, the systems being implemented by big-business are entirely unsuitable for use by a small business.
Today, an integrated information technology system can be stitched together using a combination of world-class applications hosted in the cloud and available on a subscription basis.
Not only are the costs modest and implementations within the reach and capabilities of most small businesses, the end result can be deployed quickly (say 3 months) and remains flexible to switch-in or out individual components at any point in the future.
Compare that with legacy mainframe ERP platforms such as SAP and Oracle and typically used by Fortune 500 organizations. They are not flexible and they are not inexpensive to setup and operate.
A small business can replicate all the IT features of a large business at minimal cost, join the digital age, start to use big-data and build a competitive advantage over much larger rivals.
If you’re operating on a patchwork of disconnected systems and want to transform your business for the 21st century then take advantage of Ian’s unique combination of business and digital skills with this Information Technology Platform course.
- Before starting this course you must complete the required prerequisite course: 4. Four-Year Plan
Digitol Training – Paid
What is an integrated information technology platform?
Here we explain the meaning and required scope of an integrated information technology platform and why it’s no longer beyond small business.
The components of an integrated IT platform
Every business has to have some kind of accounting system in place. At a minimum it must know what its owed and what it owes.
Every business must have a website. This is the new age “store-front” – in the old days big business had an advantage with prestigious real estate. Now the store front is digital and the playing field is leveled.
Online product catalog and shopping cart
If you’re planning to invest to build your website traffic then make sure you provide your visitors with a first class view of what you offer.
Online payment system
E-commerce means digital payments. Ensure your website is setup to handle transactions efficiently and minimize abandoned shopping carts.
Customer Relationship Management (CRM)
The least expensive and probably most important component of modern business. Easy to setup and instant benefits.
Learn email marketing, blogging, the importance of content driven marketing and leveraging a social media audience.
Information Technology and Integration
Integration and the power of knowledge
Unconnected systems mean unconnected data. The internet and modern business is generating massive volumes of data. Unless you can connect the dots and decipher the data you’re in competitive trouble.
Integration – where do I start?
Information technology and small business haven’t usually gone hand-in-hand. It’s different in the modern era – learn about modern cloud based subscription services and how to connect them.
How long is it going to take?
Learn what to focus on first and use our information technology evaluation tool to identify your disconnects and priorities for implementation and integration.
How much is it going to cost?
We’ll identify and explain some popular choices and solutions and identify the approximate costs. It’s not going to break the bank and the returns on the investment are the difference between business success and business failure.