WHAT’S E-COMMERCE & WHY DOES IT WORK FOR SOME AND NOT OTHERS?
This course provides an introduction to e-commerce and explains why it’s much more than just a shopping cart. For a small to medium size independent office products and supplies dealer to get full value from this course it should only be taken after The Office Supplies Industry – Part 1 and Part 2 have been successfully completed. Only once it is understood there are still significant growth opportunities in the office products and supplies industry should a reseller seriously think about investing time and other resources into the development of a sustainable e-commerce business.
Take advantage of the authors 35 years experience in the office products and supplies industry combined with over 10,000 hours of experience in the workings of social media and digital marketing in developing web traffic for the purposes of collecting leads and converting to customers.
Our industry is way behind the curve in terms of converting from analog to digital. There aren’t many executives in the industry with the combined experience of the author. Sign-up and start the journey that will enable you to get ahead of your competition.
- Before starting this course you must complete the required prerequisite course: 1. The Office Supplies Industry
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What is e-commerce?
Statistics & Key Facts
The scope of the internet – learn why your website is a needle in a haystack! An explanation of how big business left small business behind and now dominates web traffic for the purposes of e-commerce. What chance does small business stand?
The Amazon model
Amazon explained – consumers love Amazon but is the Amazon marketplace good or bad for resellers and their future outlook?
From the author
An introductory video clip from Ian Elliott to explain the scope of the course and just why e-commerce is much more than a shopping cart.
The Uber example
We’ve all heard of Uber – we’ll explain how the deformed taxi system it’s disrupting has parallels to the office supplies story.
Small business and e-commerce
Office Products Resellers & Information Technology
The failure of small to medium size office products resellers to increase market share is largely down to its failure to leverage information technology for the purposes of transforming the customer experience. Here we explain the relationship between information technology and e-commerce.
Web traffic and e-commerce
Most small business don’t know how to develop web traffic. Without web traffic there is no e-commerce. Here we explain the basics for developing web traffic and the path to e-commerce.
The Sales Funnel
The lead generation model – some site visitors eventually become customers but only if you successfully nurture them along the buyers “journey”.