SOCIAL MEDIA & SMALL BUSINESS
Social Media is a broad field and for small business owners it’s very confusing in terms of how it may be applied to help with business development. Big business has deployed vast resources over the last 7 – 10 years to setup their social media “machines” and small business finds it tough just to figure out where to start.
Are you one of those small business owners who has partially setup multiple social media platforms but don’t really know how to get any relevant business value out of them?
It may be that now all those profiles you started are lying semi-dormant and doing you more harm than good.
If so – then this course is for you!
It’s been inspired, designed and built by someone who’s been through the entire experience of learning how to use social media as a small business owner.
Take full advantage of the first-hand knowledge gained by a senior executive with a broad base of business experience who also has a deep understanding of how social media can be utilized to support business development.
It’s more than being an expert in social media – take advantage of Ian’s personal skill-set as an expert in both business and social media.
- Before starting this course you must complete the required prerequisite course: 5. Integrated Information Technology Platform
Digitol Training – Paid
Social Media and Small Business
Relevant Social Media Platforms
LinkedIn – Personal
LinkedIn – the most popular professional social media platform. Vital for anyone who wants to display their credentials for the purpose of building professional relationships.
LinkedIn – Company
Present your company in its best possible light. Leverage LinkedIn search traffic to build awareness for your business.
Facebook for Business
Not to be confused with your personal page – build a company page and present your business in its best possible light.
Twitter for Business
Learn just how Twitter is used for business and why it’s a lot more than a platform for celebrity nonsense.
Setup & Optimization of Social Media Profiles
LinkedIn Personal Profile
Learn how to setup your LinkedIn profile to present yourself in the best possible way.
Twitter for Business
Learn how to setup your Twitter profile and optimize it to help achieve your business goals
I’m setup! What next?
Why your social media profiles are so important
This lesson reinforces the value of what you’ve accomplished in optimizing your social media profiles
The foundation for a social media strategy
Congratulations – now you’ve setup and optimized your social media profiles.
What’s been accomplished
Now your social media profiles are setup and optimized you’re ready to expand your audience and engage