Platform Image without Background


Platform businesses that bring together manufacturers and consumers, as Uber and Airbnb do, are increasing their market shares and transforming competition. Traditional businesses that fail to embrace platforms and to learn the new rules of strategy will most likely fail.

Platforms have existed for years. Malls link consumers and merchants; newspapers connect subscribers and advertisers. What’s changed over the last decade is that information technology has profoundly reduced the need to own physical infrastructure and assets.

Platforms are transforming competition and differ greatly from traditional “pipeline” businesses that have existed since the industrial revolution. Pipeline businesses create value by controlling a linear series of activities. Inputs at one end (raw materials) undergo a series of steps that transform them into a product that’s worth more – i.e. an ink or laser cartridge. When platforms enter a pipeline business, the platform business almost inevitably wins. That’s why pipeline giants such as Walmart, Nike, John Deere, and GE are all scrambling to incorporate platforms into their models.

Take full advantage of this opportunity to learn about our platform and how you can transform your business.

Course Information

Estimated Time: 2 Hours

Difficulty: Intermediate

Course Instructor

Ian Elliott Author

Digitol Training – Preview


Members Only



The Value Proposition

The Ecosystem

The Path Forward