Platform businesses that bring together manufacturers and consumers, as Uber and Airbnb do, are increasing their market shares and transforming competition. Traditional businesses that fail to embrace platforms and to learn the new rules of strategy will most likely fail.
Platforms have existed for years. Malls link consumers and merchants; newspapers connect subscribers and advertisers. What’s changed over the last decade is that information technology has profoundly reduced the need to own physical infrastructure and assets.
Platforms are transforming competition and differ greatly from traditional “pipeline” businesses that have existed since the industrial revolution. Pipeline businesses create value by controlling a linear series of activities. Inputs at one end (raw materials) undergo a series of steps that transform them into a product that’s worth more – i.e. an ink or laser cartridge. When platforms enter a pipeline business, the platform business almost inevitably wins. That’s why pipeline giants such as Walmart, Nike, John Deere, and GE are all scrambling to incorporate platforms into their models.
Take full advantage of this opportunity to learn about our platform and how you can transform your business.
- Before starting this course you must complete the required prerequisite course: 1. The Office Supplies Industry
Digitol Training – Preview
The Office Supplies Industry recap
A brief recap of what we learned in the Office Supplies Industry and the E-commerce Courses.
The Value Proposition
The Aftermarket Value Proposition
Independent resellers have access to an incredible value proposition and are backed by global organizations with immense resources.
Who’s behind the aftermarket?
An explanation of just who’s behind the aftermarket and why it’s never been in a stronger position to take market share.
What have we established?
Independent resellers are able to choose from a selection of high quality products that will meet or exceed customer expectations while respecting intellectual property rights.
The Players in the Platform Ecosystem
The platform provides an infrastructure and rules for the marketplace that brings together producers and consumers and over time enhances the experience through data exchange and feedback.
The Risk Index & Optimization
There’s always a trade-off between price and quality. However, by leveraging the exchange of information within the ecosystem resellers can make informed sourcing decisions that maximize profitability while minimizing risk.
Connecting the printer population and making it part of the Internet of Things and a value-add end user interface for asset tracking and supply requirements.
The Path Forward
What’s it going to take?
The aftermarket faces a significant loss of market share and ongoing threats, not just from “big-box” distribution and OEMs, but also from the Amazon marketplace they are helping build.
How we’re going to enable it to happen
How we overcome the six key issues facing 10,000 independent resellers with a single-source solution that eliminates the need for solving a collective 60,000 issues.
A Recap of the Aftermarket Resources & Final Conclusions
A wrap-up of the opportunity and the solution offered by becoming a member of the marketplace ecosystem.