The B2B ecommerce experience has lagged a long way behind the B2C experience transformed by Amazon over the last decade. The Digitol platform has been designed to improve the B2B ecommerce experience, positioning the Independent Dealer to develop an omnichannel presence over time. Leveraging the Digitol B2B ecommerce platform as the order entry point while fully integrating the store with catalog optimization tools, accounting, the IoT, and the mobile ecosystem becomes a significant differentiator over competitors.