Cartridge & Pricing Optimization with a Subscription Program

1. “We’re sick of subscriptions.”

Response:
We hear that—and we’ve built this differently. Yes, it’s a 12-month commitment, but not a trap. It’s designed to replace chaos with predictability. Every 90 days, we review usage and make adjustments—so you’re always getting value, not waste.


2. “How do we cancel if we don’t like it?”

Response:
This subscription program requires a 12-month term. That’s because cartridges are often shipped upfront and may last many months, depending on usage. Early cancellation would leave us holding costs. To protect both sides, we bake in 90-day reviews—so your plan stays aligned with real usage.


3. “Will pricing creep up like everything else?”

Response:
Not here. You select your pricing tier (OEM, Reman, or New-Build), and it’s locked in via contract. No unannounced increases. If your usage shifts, we review and adjust—but only with your approval.


4. “We don’t want to be locked in.”

Response:
You’re locked into a fair, fixed agreement for 12 months, but nothing is static. Fleet changes? Usage shifts? We automatically reevaluate your plan every 90 days to reflect reality—not assumptions.


5. “Sounds like a hidden cost trap.”

Response:
All device-to-consumable mappings are defined upfront and written into the contract. There’s no substitutions, no fine print. You control the value tier. It’s transparent and predictable from day one.


6. “What if your cartridges are more expensive than Amazon?”

Response:
We benchmark pricing using OEM street prices as a ceiling. Our New-Build Compatible option gives you OEM-like quality at a lower cost, and we handle all the fitment, sourcing, and fulfillment. You get consistency—Amazon can’t guarantee that.


7. “We’ve been burned by poor quality toner in the past.”

Response:
We eliminate that risk. You pick OEM, Reman, or New-Build—and that preference is locked into your agreement. No switches, no downgrades. If you want coverage, you can also bundle in Extended Service Warranties for added peace of mind.


8. “We don’t want auto-shipments for devices we barely use.”

Response:
We don’t auto-ship based on guesses. Our software looks at real usage, page coverage, and yield. You get the right cartridge at the right time, not excess inventory gathering dust.


9. “We don’t trust the tech to get it right.”

Response:
That’s why we’ve built in safeguards. Every 90 days, the system re-checks your entire fleet—usage, device changes, volume trends—and adjusts accordingly. Nothing is static, and the process is visible to you.


10. “Is this just a revenue grab?”

Response:
No—this is about protecting your time, reducing supply chaos, and turning toner into a manageable cost. You get fleet risk analysis, ESW options, no more manual orders, single monthly billing, and lower freight and admin overhead. It’s win-win—not a trap.

 

Optimized Cartridge Selection: Smarter Than Price Alone

Response for Objections Involving Value, Cost, or Fit:
Choosing the right cartridge isn’t just about price or how much you print—it’s also about what you print. Our proprietary mapping and usage algorithm looks at three things:

  • Device output volume

  • Page coverage

  • Yield value

So even a low-volume device printing dense, high-coverage pages might actually benefit from a high-yield cartridge. Our software makes that decision automatically—optimizing cost and performance without relying on guesswork.

This removes the risk of over-buying, under-buying, or choosing cartridges based on instinct rather than data.


“O”, “R”, and “N” – Value-Based Choices, Not Just Price Points

How to Position the Value Tiers:
We offer three tiers of cartridge value—OEM (“O”), Remanufactured (“R”), and New-Build Compatible (“N”)—so you can balance value, performance, and environmental goals.

  • OEM (“O”) – The manufacturer-original option, the highest price.

  • Reman (“R”) – Reused OEM shells, lower cost, great for sustainability, with minor quality variation on occasion.

  • New-Build (“N”) – Brand-new, OEM-level quality, and best value—no performance tradeoff.

Framing for Sales Reps:
This isn’t about individual cartridge pricing. It’s about the overall value built into the subscription. Pricing is benchmarked against market norms, but you’re not locked into SKU-by-SKU comparisons. Our goal is to give you predictable spend, better performance, and less hassle.


What About Amazon?

Positioning vs. Amazon Without Getting Defensive:
Will this always be cheaper than Amazon? Maybe. Maybe not. But here’s what you don’t get from Amazon:

  • The right yield for your actual usage

  • Fleet-wide optimization based on volume, coverage, and cartridge economics

  • One invoice, one vendor, zero SKU confusion

  • No overstocking, no obsolescence, no shelf waste

  • No wasted admin time shopping, comparing, or ordering

  • Support, warranty, and accountability—all in one

That’s the real cost of doing it yourself—and it's what the subscription eliminates.