Implementing the RS4 sales strategy requires implementing a new technology stack from Digitol. The RS4 strategy requires a structured website populated with content to back up marketing efforts designed to raise awareness of the program. It involves deploying the Digitol e-commerce catalog, the 2CLIXZ mobile App, and the Insights Data Capture Agent (DCA). Finally, the included HubSpot CRM and Marketing components underlie all these technology elements.
Understanding the Scope of Digitol Marketing Services
Digitol offers advanced marketing services — but only as part of the integrated RS4 program. This document clarifies the boundaries and requirements for access to our marketing support, ensuring no misunderstanding about what's available and under what conditions.
Marketing Services Are Exclusive to RS4 Participants
We do not offer marketing services as a standalone feature.
To be eligible for Digitol-powered marketing (including email campaigns and social media posts), your dealership must be actively enrolled in the RS4 program.
These marketing efforts are:
Dealers are free to run their own independent marketing efforts in parallel, but Digitol marketing services will only support standardized RS4 campaigns.
RS4 Requires Full Platform Deployment
RS4 is not a standalone marketing service — it's a holistic strategy built on automation, structured content, and synchronized tools. To launch RS4, you must subscribe to all four core Digitol service elements:
Website Services
Structured for SEO, built for engagement, and optimized for campaign integration.
E-Commerce Services
Vendor-agnostic catalog control, pricing logic, contracts, and customer-facing portal.
Mobile Services (2CLIXZ)
QR-based supply cabinet tools, field data capture, and mobile reordering.
Data Capture Agent (DCA)
Real-time visibility into print fleet behavior and consumable usage.
Without all four components, the RS4 program cannot be activated, and marketing services will not be offered.
HubSpot Marketing Starter Is Required
Every Digitol website comes with a built-in subscription to HubSpot Marketing Starter. This platform is required and non-optional.
HubSpot is critical to:
Without the HubSpot connection, the RS4 marketing engine cannot run.
What About Chatbot Capabilities?
Based on your subscription choices, we will deploy an AI-powered chatbot on Digitol websites to enhance the user experience.
Deeper AI-driven marketing integration is underway but not part of the initial launch. As functionality expands, we’ll update clients accordingly.
Summary: No RS4, No Marketing
Digitol’s marketing engine is powerful — but it only works when every piece is connected. If you're interested in marketing, RS4 is your starting point.
Ready to launch RS4 and unlock automated marketing? Start by activating all core Digitol services, and we’ll take it from there.