What’s Included in Website Setup?

Investing in a high-performance digital presence begins with a strong foundation. Digitol’s website setup fee—$1,000 for the Standard Package and $1,500 for the Prestige and VIP Packages—reflects a comprehensive, hands-on deployment process that goes far beyond simply "publishing a site." It includes meticulous planning, customization, and technical alignment to ensure your business launches with a professional, AI-ready digital platform.

A conventional approach to building and launching a new 30-40 page custom website typically costs between $10,000 and $30,000 and takes 90-120 days to complete. A new website from Digitol can be launched within 10 days of the start and costs only $ 1,000 to $ 1,500. Furthermore, the time burden placed on the client is estimated to be 80-90% less than that involved in a custom website build. All the back-and-forth between the client and developer, making cosmetic adjustments to the site's look and feel, is eliminated when working with the fixed architecture of the Digitol website offering.

A Fully Managed, End-to-End Setup Process

Our setup service covers all foundational elements required to prepare your website for optimal performance in today’s digital environment:

1. Company & Branding Configuration

From verifying your business type and geographic location to defining visual brand elements (such as HEX color codes), we personalize the site to reflect your identity. Custom sections like “Why Choose Us?” and “Our Team” are prepared to enhance your credibility and engagement.

2. Data Integration & CRM Onboarding

Each site is provisioned with HubSpot CRM integration—complete with contact management and marketing starter tools. We ensure the system is ready to support lead capture, email campaigns, and customer tracking from day one.

3. Domain, Hosting & Security Setup

Our team configures your custom domain and deploys your site on secure, high-availability hosting. SSL certificates, email verifications, and DNS configurations are included to ensure seamless and secure user experiences.

DNS setup will include adding:

• HubSpot SPF records to authenticate HubSpot servers as legitimate "senders" of emails from your domain.
• DKIM - an email authentication method that allows the sender to digitally sign their emails using a private key. 
• DMARC Domain-based Message Authentication, Reporting & Conformance) is an email authentication protocol that helps protect email domains from being used in phishing and email spoofing attacks. It builds on SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to provide a way for domain owners to publish policies on how email from their domain should be handled if it fails authentication checks.
• MTA-STS (Mail Transfer Agent Strict Transport Security) record.
• TLS-RPT (Transport Layer Security Reporting) record, enabling domain owners to receive detailed reports on any problems encountered during the establishment of secure email connections.
• BIMI (Brand Indicators for Message Identification) can be added, so that domain owners can enhance their brand visibility and email credibility, providing a visual indicator of email authenticity.

4. Page Provisioning

Your initial deployment includes:

• 30–40 pages for Standard packages

• Over 300 content-rich pages for Prestige and VIP clients
  Each site includes landing pages per service offering and pillar pages aligned with primary product categories—ensuring your structure is optimized for both human visitors and search engines.

5. Local SEO and AEO Readiness

We apply schema markup and structured formatting to ensure your site is ready for both legacy SEO and modern Answer Engine Optimization. This includes metadata, alt-text, and internal linking best practices.

6. Content Personalization

We salvage and integrate content from your existing site wherever viable, preserving backlinks and minimizing SEO disruption. Custom messaging, unique value propositions, and location-based content ensure a localized experience for your audience.

7. Analytics and Reporting Configuration

We implement Google Analytics, Tag Manager (for Prestige/VIP), and heatmap tools to give you full visibility into site performance, user behavior, and engagement metrics.

In total, the setup fee provides a full-service deployment that prepares your site not only to go live but to perform. It’s not a cost—it’s an investment in authority, structure, and future-readiness.